SEOUL powered by 8airmax dn8

Community Focused;
From Underground to On the ground

During SP-SU25, Air Max Dn8 journey focused on building genuine connection with the right target consumers by focusing on community from underground to on-the-ground to leverage the influence of constellation.

schematic

The journey of the Air Max Dn8 officially began past February with the launch of “THE BASEMENT powered by 8” on NBHD/SNKRS, following its prototype seeding phase in October.

Rooted in Air Max’s legacy of endless experiment and innovation, the Dn8 has blazed a bold path - partnering with experimental creators and chefs from the underground to on the ground - to build deeper, more authentic connections along the way.

From [Station 8 in BKK] to [SEOUL powered by 8], the story continues. We look forward to inspiring more consumers through continuous investment on AIR.